Our Consumer Brands: Innovation in Every Bottle

At Next Century Spirits, we’ve built a portfolio of distinctive, high-growth brands that span key categories at accessible price points, ensuring broad consumer appeal. From award-winning whiskeys and vodkas to ready-to-drink cocktails, our brands are positioned to meet demand across the evolving spirits landscape.

Nue Vodka

Nue (pronounced new) vodka is an award-winning American vodka that’s seven-times distilled for a clean, premium taste. Explore our cocktails and don't forget to try our all-natural flavors, we'll be your Nue vodka of choice.

Blue chair bay

Blue Chair Bay Rum embodies the carefree rhythm of a Caribbean day. Created for No Shoes Nation, Kenny Chesney distilled an authentic Caribbean rum blended with natural ingredients, it’s available in: Spiced, White, Coconut, Banana, Coconut Spiced, Vanilla, Key Lime Rum Cream, Banana Rum Cream, Pineapple Rum Cream, and Coconut Spiced Rum Cream. Chesney collaborated with master blender Mike Booth to craft the blends. Blue Chair Bay® Rum is an award-winning premium brand steeped in Kenny Chesney’s heart and love for living, from beach to bottle.

Bear Fight

Bear Fight Whiskey roars into uncharted territory with unique flavor profiles unlike anything in the category. Bear Fight American Single Malt Whiskey has hints of toasted pecan, ripe red apples, and honeysuckle. On the palate, it has flavors of dried figs, black currants, wildflower honey, and candied dates. The finish is creamy with notes of toasted American Oak and a slight hint of Islay-style peat smoke. Bear Fight Kentucky Reserve is finished in reposado tequila casks pulling bold and spicy flavors from a high rye bourbon complimented by the vanilla, caramel, and subtle smoky characters of the secondary cask finishing.

Numbskull

Numbskull is an award winning premium American whiskey made with natural flavors and extracts.Numbskull has notes of dark chocolate, peppermint bark, and vanilla bean ice cream with a hint of lightly toasted American oak, and a cooling finish of fresh mint leaves. Be bold. Be different. Unleash your innerNumbskull. After all, life is too short to take everything seriously.

Caddy Cocktails

Ready-to-drink vodka cocktails you’ll enjoy every round. Now available in 3 award winning flavors: The classic Transfusion, Half & Half and the new Dirty Shirley. Crafted with real vodka and all natural flavors, Caddy Cocktails are anything but par for the course.

Creek Water

From the mind of Slumerican founder and global recording artist Yelawolf, Creek Water is a whiskey company breaking through traditional barriers. Our grassroots approach fosters a bond with a loyal family of fans who love to live wild at heart.

With grit and with style Creek Water is the brand that gives no apologies … just great whiskey!

Calamity Gin

It’s time to giddy up with some gin in your cup. Calamity Gin embodies the true Americana spirit and celebrates those with a lot of grit and a little bit of grace. Enjoy heavy notes of lavender, a hint of juniper, followed by a crisp citrus finish.

This is Finely Crafted Chaos.

Henderson Whiskey

Prohibition ended long ago, but the bootlegger spirit lives on in Henderson Whiskey. A spirit for the spirited, named for a rebel who refused to run.
Every flavor of Henderson Whiskey is meticulously blended for a unique taste profile and an exceptionally smooth finish. Sip it straight, chill it on the rocks or mix new life into your favorite whiskey cocktails.