As a small business owner, you’re always looking for ways to stand out from the competition and distinguish your brand. Launching a new product line can be intimidating, but have you ever thought about owning your own line of craft spirits?
Believe it or not, complementing your small business through the craft spirits industry is a lot easier than you think. Even better, current trends are lowering the barrier to entry, translating to a smart move for many small businesses.
The following is just a glimpse at how small businesses can leverage these trends in the craft industry to boost the bottom line.
Unique Craft Spirits Have Local Identity
One of the best things a craft spirits brand can do is develop a reputation as a champion of local identity, flavors, and communities.
Spirits drinkers crave unique, inspiring, and innovative products, and one of the best ways of doing that is by drawing inspiration from what’s immediately around you. As a small business owner, you know what makes your local community tick.
So why not use your know-how to create a craft spirit that speaks to them and solidify your position as a local authority?
Creating a meaningfully local craft spirit requires careful ingredient consideration. What local products and flavors would make for an exciting and delicious craft spirit? You could even partner with local product providers.
You don’t need to have a huge marketing budget to launch a craft spirits brand and be successful.
In fact, for a smaller-scale craft spirits brand, your consumer doesn’t necessarily expect or want to see splashy billboards and ads on TV. Instead, think outside the box and get creative.
Small businesses can benefit from homegrown and free marketing resources:
- Product updates through photos, videos, stories, etc. on social media
- Partnering with area venues for tastings, promotions, or tournaments
- Local food and drink festivals
- Donating stock for contests and charity events
- Seeking coverage in local media
Spirits branding can still communicate “tradition,” “heritage,” or “luxury.” But, these days, graphic design for spirits branding and labeling is a blank slate. Just visit a quality liquor store, and you’ll see shelves full of boldly colored labels, quirky illustrations, and unconventional fonts.
How many people buy wine by picking out the bottle with the most eye-catching label? Well, consumers do the same with craft spirits.
It’s great news for your newly launched craft spirits brand because it levels the playing field. You don’t necessarily need a track record or award wins (although Next Century Spirits has more than 100+!) for consumers to give you a chance — you just need to grab their attention.
How Next Century Spirits Can Boost Your Bottom Line
Launching your own craft spirit is a way to get your customers talking and engage with your community. A craft spirit isn’t just a customer acquisition tool — it’s a legitimate alternative revenue stream.
If all this sounds exciting, but you’re not sure where to begin, reach out to us here at Next Century Spirits. It doesn’t matter if you’re a large or small operation. Next Century Spirits’ turnkey solution brings your new premium craft spirit to life.