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Distilling Technology Innovation or Trickery “Bourbon Real Talk Podcast” with Master Distiller Nick Scarff

With so many brands touting some new production method that makes the whiskey taste old or better how do consumers know what to believe? In this episode of Bourbon Real Talk, host Randall Sullivan, and Master Blender for NCS Nick Scarff, look at techniques that show promise and discuss some parameters for consumers to be able to evaluate on their own what is true innovation and what is marketing hype.

Listen to the podcast episode HERE

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