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Distilling Liquor With Machine Learning And Big Data (By Jennifer Kite-Powell, Senior Contributor at Forbes)

According to a Nielsen report, brick-and-mortar alcohol dollar sales were up 21% in April 2020 compared to the same period a year ago. Online alcohol sales skyrocketed by 234% over the same period in 2019. However, despite the increase, global sales are decreasing due to shutdowns in restaurants, bars, live events, and travel.

Next Century Spirits is a liquor technology startup with $9.6 M in funding. The company uses big data and machine learning to create and filter bespoke distilled spirits. Matthew Bronfman, who is part of the Bronfman family that owns the Seagram’s company, is an investor in Next Century Spirits and chairs its board.

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