Having your own private label spirit can be a powerful tool for small business owners. It’s a great way to differentiate yourself, build your brand, and compete with the big names.
Keep reading to learn how to create a private label without access to a distillery or manufacturing plant.
Partner with a Master Blender
When you partner with a master blender, having a private label is easier than you might think. They can help you craft a one-of-a-kind spirit.
No Distillery Necessary
The best part of partnering with a master blender is that you don’t need a distillery. They craft your spirit in their facility and send it to you to sell in your bar, restaurant, or store. Therefore, the startup costs are much lower than if you were to go at it by yourself.
Marketing Benefits of Having Your Own Private Label
The demand for private, small-batch craft spirits has skyrocketed in recent years. Many consumers prefer the high-quality and detail-driven nature of craft spirits. But there are also unique marketing benefits that come from having a private label.
Private Labels Get Your Name Out
A private label increases brand visibility and encourages the organic growth of your brand. After all, what better way to get your name out than to put it right in people’s hands?
You’ll find that your label opens the door to unique advertising. It allows you the chance to carve out a brand that best represents the specific aesthetic, ideals, and priorities of you and your business.
A Private Label Encourages Brand Loyalty
You can go to any bar in America and find the same big-name beers and spirits. But there’s only one place that carries your distinctive label. Once people get a taste of your masterfully crafted spirit, they’ll have to come back to your bar or restaurant to get more.
You Determine Pricing for Your Product
Unlike brand-name spirits, you get to determine the price of your private label. So, when you team up with a master spirit blender, you can create a brand that tastes luxurious and expensive without actually paying that top-shelf price. For this reason, private labels usually have a wider profit margin.
A Private Label Offers Increased Flexibility
With a private label, you have complete control over what goes in your spirit, and you can change it as you see fit. As you track and analyze current trends, you can adapt your product accordingly. You can also grow your brand to include more spirits and a more expansive selection of flavors.
How to Get Started
When you’re ready to create a private label, turn to the experts at Next Century Spirits. Our team can assist you in the development process, creating a unique flavor profile for your spirit. Once that’s done, we’ll handle everything from sourcing ingredients to processing to bottling and packaging so that you won’t have to worry about anything.
To get started creating your own private label, reach out to the masters at Next Century Spirits.