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Capitalizing On Innovation To Grow Your Spirits Portfolio (video presentation)

As the spirits market becomes more crowded every day within an increasingly competitive scene, driven by fluctuating beverage trends and an increasing lack of brand loyalty, the ability to innovate with your product portfolio is key to retaining customers and establishing consistent pull-through in core markets.

Next Century Spirits Head Blender, Nick Scarff joined industry professionals as a guest speaker during the White Label World Expo US held last week in Las Vegas.

In this video presentation, Nick explains how innovation not only can build the value of your brand but also enable your business to extend the range or quality of your existing or new product line. He provides a few top takeaways on how you can leverage and capitalize on innovation to improve your business’s productivity and profitability, keep you relevant, curtail competitors from grabbing your market share and more.



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