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The alcohol industry’s advertising strategies have evolved over the years as popular trends have changed. Glossy magazine ads and stylized TV commercials were once the optimal way to advertise products.…

Hot summers are the perfect time to enjoy refreshing cocktails full of vibrant color and a fusion of flavors. With the diversity in summer fruits, herbs, and florals available, you can…

Scotch is a whisky made and matured in Scotland. Initially, it was made with malted barley. But, since the late 1700s, whisky distilleries have used wheat and rye too. There…

Everyone's favorite agave-based spirit celebrated it's own National Holiday this past weekend, and margarita lovers around the world are still rejoicing. But what if margaritas aren’t your style, and you’re looking…

You've probably got your summer cookout game planned out, but if you're looking to take your summer cocktails to the next level, look no further than your grill. Grilling fruit…

Plastic-Free July is an annual global initiative to raise awareness of the plastics crisis. The goal is to encourage businesses and consumers to reduce single-use plastics and find more sustainable…

Are you hosting a Fourth of July party? Or do you want to add a few celebratory cocktails to your bar's drinks menu? Serving a patriotic cocktail will make an…

Rum has been around for hundreds of years. Back in the mid-17th century, it was known as kill-devil or rumbullion. By 1655, the British Navy provided sailors with a daily…

It’s always a good day to celebrate bourbon, but June 14th is the best. That's because it’s National Bourbon Day, which means you’ve got more reason than ever to propose a toast…

Almost everyone has a sensitive stomach, at least from time to time. Whether you have frequent stomach issues or are just feeling a little queasy at the moment, you don't…

Unless a whiskey or spirit is labeled as bottled from a single cask or a single barrel, it's most of the times a blend. In other words, most whiskies are…

For many bars and restaurants, the hours after lunch and before dinner are notoriously slow. Business owners can even lose money staying open during this time. So, 'happy hour' was conceived…

Inflation is an overall increase in the cost of services and goods consumed by households. In 2021, inflation rose 7% in the United States, while rates typically range between 1% and…

Benefits of Embracing the Low-calorie Drink Trends It's essential to be one step ahead of the curve as a business owner. Lifestyle trends are constantly evolving, but the healthy living…

Growing trends toward sustainability have seen the spirits industry ramping up its efforts with distilling solutions and sustainable technology in the way they produce spirits. Projects range from eliminating plastic…

Creating high-quality distilled spirits means paying attention to detail and getting every part of the process just right. And while the process of crafting spirits can be considered an art,…

Having your own private label spirit can be a powerful tool for small business owners. It's a great way to differentiate yourself, build your brand, and compete with the big…

Dry January is a month-long challenge during which people abstain from drinking alcohol. It was launched in 2013 by the Alcohol for Change charity in the United Kingdom as a…

If you love someone, give them chocolate, right? If you really love someone, give them chocolate and alcohol. Wine and chocolate pairings have long held the spotlight. But if you're…

Whether you’re a new retailer or considering opening up a bar, you likely have many questions. Do I need a liquor license to sell drinks? Will I need to source…

It's time for gin to have its moment in the sun (or in the glass). Gin is making a comeback right now, especially in craft cocktails and home bars. During…

Looking to grow your bulk spirits and private label spirits business? Check this talk from Nick Scarff Master Blender and VP of Business Development here at Next Century Spirits. In…

The craft spirits industry is having a moment right now, but it might not be for the reason you think. Before the pandemic hit, the market for craft spirits was…

When was the last time you changed your restaurant's bar menu or reevaluated your inventory? Have you been considering your own brand of spirits with a label that turns heads?…

One drink can change everything. Consider the Pumpkin Spice Latte, with fans waiting impatiently for its arrival every year. Fortunately, you don't need to turn everything into a pumpkin to…

As a small business owner, you’re always looking for ways to stand out from the competition and distinguish your brand. Launching a new product line can be intimidating, but have…

For many alcohol consumers, the word "craft" has become virtually synonymous with beer. It serves as a shorthand for independent breweries, producing fiercely personal, distinctive, and often highly localized products.…

We know what tastes good at a chic wine bar or a craft cocktail spot. Beyond that, though, we may have a few questions that we’re embarrassed to ask because…

Lately, it seems like every celebrity has an alcohol brand. From George Clooney’s tequila to John Legend’s wine, there’s star power attached to everything from gin to rum and every…

The ready-to-drink (RTD) cocktail market has been growing steadily for the past five years, in parallel with similar trends in wine and the emergence of the hard seltzer category. However,…

There are few better ways to end the week than filling a glass with your favorite whiskey. Whether you prefer bourbon, scotch, rye, single malt, or one of the many…

Alcohol to-go used to be something that conjured up images of Bourbon Street in New Orleans. But now it’s become increasingly commonplace, prompted by the COVID-19 pandemic. Starting in March…

The demand for flavored whiskey is growing. Market Watch reported that retail chain BevMo saw a 22.6 percent increase in flavored whiskey sales in 2020, and it doesn't seem that this trend is…

The traditional method for alcohol to reach consumers is through a three-tier distribution model. Alcohol producers including beer, wine, or spirits, generally provide their product to distributors, who then sell…

From starting out as an entrepreneur in the biomaterials space to learning how to speak the language of craft distillers, Next Century Spirits’ CEO, Scott Bolin, sat down with Ilias Mastrogiannis,…

By Jeremy Nevins PhD Secondary cask finishing is becoming a popular way to accentuate flavors of a base spirt. The concept is fairly simple for the most part you take a good…

The issue of sustainability has been around for a long time but in recent years the industry has undergone something of an energy revolution. The benefits are numerous; being consistently…

By Nick Scarff, Master Blender Master Blender, Nick Scarff, joined “Bourbon Real Talk” podcast host Randall Sullivan at the Repeal Day Expo to talk about the innovations in distilling technology…